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Spending More in Less Time

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By: TOM BRANNA

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$646. That’s what US consumers intend to spend, on average, on gifts this holiday season—representing an 11% increase over what they planned to spend in 2012, according to Accenture’s annual holiday shopping survey. The survey also found that they also are more likely to overspend their holiday budget this year (46% compared to 34% in 2012). However, holiday shoppers will be keenly focused on discounts and sales: 94% said that discounts will be important to their purchasing decisions, up from ...

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